The Third-Person Perception as Social Judgment. - Hye-Jin Paek; Zhongdang Pan; Ye Sun; Joseph Abisaid; Debra Houden (Commun. Res., 2005)

Mobilizing Political Talk in a Presidential Campaign. - Zhongdang Pan; Lijiang Shen; Hye-Jin Paek; Ye Sun (Commun. Res., 2006)

How Peer Proximity Moderates Indirect Media Influence on Adolescent Smoking. - Hye-Jin Paek; Albert C. Gunther (Commun. Res., 2007)

Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea. - Hyunjae (Jay) Yu; Hye-Jin Paek; Bumjun Bae (Internet Res., 2008)

Theories into Practice: A Content Analysis of Antismoking Websites. - Hye-Jin Paek; Beom Jun Bae; Thomas Hove; Hyunjae (Jay) Yu (Internet Res., 2011)

A Multimethod Approach to Evaluating Social Media Campaign Effectiveness. - Hye-Jin Paek; Thomas Hove; Richard T. Cole (HICSS, 2013)

Determinants of Vertical and Horizontal Online Health Information Behavior. - Hye-Jin Paek; Thomas Hove (HICSS, 2014)

Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise. - Hye-Jin Paek; Elizabeth Taylor Quilliam; Sookyong Kim; Lorraine J. Weatherspoon; Nora J. Rifon; Mira Lee (Internet Res., 2014)

The role of online group norms and social identity in youth problem gambling. - Iina Savolainen; Atte Oksanen; Markus Kaakinen; Anu Sirola; Izabela Zych; Hye-Jin Paek (Comput. Hum. Behav., 2021)

Online identities and social influence in social media gambling exposure: A four-country study on young people. - Anu Sirola; Markus Kaakinen; Iina Savolainen; Hye-Jin Paek; Izabela Zych; Atte Oksanen (Telematics Informatics, 2021)

The role of impulsivity, social relations online and offline, and compulsive Internet use in cyberaggression: A four-country study. - Izabela Zych; Markus Kaakinen; Iina Savolainen; Anu Sirola; Hye-Jin Paek; Atte Oksanen (New Media Soc., 2023)