Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea. - Sang-Yeon Kim; Jeong-Hyun Kang; Hye-Min Byeon; Yoon-Taek Sung; Young-A Song; Ji-Won Lee; Seung-Chul Yoo (J. Theor. Appl. Electron. Commer. Res., 2025)