Distraction effects of contextual advertising on online news processing: an eye-tracking study. - Bartosz W. Wojdynski; Hyejin Bang (Behav. Inf. Technol., 2016)

Tracking users' visual attention and responses to personalized advertising based on task cognitive demand. - Hyejin Bang; Bartosz W. Wojdynski (Comput. Hum. Behav., 2016)

Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. - Hyejin Bang; Jooyoung Kim; Dongwon Choi (Comput. Hum. Behav., 2018)

Emojis and assertive environmental messages in social media campaigns. - Tae Hyun Baek; Se-Eun Kim; Sukki Yoon; Yung Kyun Choi; Dongwon Choi; Hyejin Bang (Internet Res., 2022)