Nature or Nurture? An Analysis of Rational Addiction to Mobile Social Applications. - Hyeokkoo Eric Kwon; Hyunji So; Sang Pil Han; Wonseok Oh 001 (ICIS, 2014)

One-Sided Competition in Two-Sided Social Platform Markets? An Organizational Ecology Perspective. - Hyeokkoo Eric Kwon; Wonseok Oh 001; Tae-Hyun Kim (ICIS, 2015)

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective. - Hyeokkoo Eric Kwon; Hyunji So; Sang Pil Han; Wonseok Oh 001 (Inf. Syst. Res., 2016)

Efficacy of a Health App for Obesity and Overweight Management: A Hidden Markov Model. - Hyeokkoo Eric Kwon; Sanjeev Dewan; Wonseok Oh 001; Taekyung Kim 001 (ICIS, 2017)

Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks. - Hyeokkoo Eric Kwon; Wonseok Oh 001; Taekyung Kim 001 (J. Manag. Inf. Syst., 2017)

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps. - Anindya Ghose; Hyeokkoo Eric Kwon; Dongwon Lee 002; Wonseok Oh 001 (Inf. Syst. Res., 2019)

Walk for Whom? The Effectiveness of Egoistic and Philanthropic Incentive Designs for Mobile Health Interventions. - Nakyung Kyung; Hyeokkoo Eric Kwon; T. (Ravi) Ravichandran (ICIS, 2020)

Impact of Digital-Only Bank Adoption on Consumer Consumption: Empirical Evidence. - Sihan Fang; Hyeokkoo Eric Kwon; Yongjin Park (ICIS, 2021)

Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. - Sihan Fang; Anand Gopal 001; Hyeokkoo Eric Kwon; Yongjin Park (ICIS, 2022)

Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms. - Sihan Fang; Hyeokkoo Eric Kwon; Tian Lu; Yingjie Zhang 003 (PACIS, 2023)

Crowded Social Media: Investigating the Crowdedness Effect on Social Media Usage. - Xiaoni Lu; Jack Tong; Hyeokkoo Eric Kwon; Xi Zhao (PACIS, 2023)

Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management. - Hyeokkoo Eric Kwon; Sanjeev Dewan; Wonseok Oh 001; Taekyung Kim 001 (Inf. Syst. Res., 2023)

Illusion of diffusion: A percolation perspective on social structure and segregation in Twitter networks. - Byung Cho Kim; Hyeokkoo Eric Kwon; YoungOk Kwon; Dongwon Lee 002; Kyu-Min Lee (Comput. Hum. Behav., 2023)

Play, Earn, and Engage: The Motivational Influence of Crypto-Economic Models on Mobile Game Engagement. - Kayoung Shin; Hyeokkoo Eric Kwon; Anindya Ghose; Changwoo Suh (ICIS, 2024)

Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. - Shuang Zheng; Jack Tong; Hyeokkoo Eric Kwon; Gordon Burtch; Xianneng Li (ICIS, 2024)

Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets. - Jeongha Kim; Hyeokkoo Eric Kwon; Dongwon Lee 002; Kyu-Min Lee (Electron. Commer. Res. Appl., 2025)

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. - Shuang Zheng; Siliang Tong; Hyeokkoo Eric Kwon; Gordon Burtch; Xianneng Li (Mark. Sci., 2025)