The role of online buzz for leader versus challenger brands: the case of the MP3 player market. - Hyun S. Shin; Dominique M. Hanssens; Kyoo il Kim (Electron. Commer. Res., 2016)

Brand Performance Volatility from Marketing Spending. - Marc Fischer 001; Hyun S. Shin; Dominique M. Hanssens (Manag. Sci., 2016)

An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues. - Jenny Jeongeun Yoo; Jihoon Jhang; Sangyoung Song; Hyun S. Shin (Electron. Commer. Res. Appl., 2023)