Lowering customer's switching cost using B2B services for telecommunication companies. - Hyunsong Lee; Hyunhong Choi; Yoonmo Koo (Telematics Informatics, 2018)

Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. - Hyunhong Choi; Joongha Ahn; JongRoul Woo (IEEE Trans. Engineering Management, 2022)