Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea. - Hyunjae (Jay) Yu; Hye-Jin Paek; Bumjun Bae (Internet Res., 2008)

Theories into Practice: A Content Analysis of Antismoking Websites. - Hye-Jin Paek; Beom Jun Bae; Thomas Hove; Hyunjae (Jay) Yu (Internet Res., 2011)