Who won the social media March Madness bracket? Demand shifters for Twitter followers. - Sanghoon Kim; Heetae Cho; Emily M. Newell; Hyun-Woo Lee 010 (Telematics Informatics, 2021)

How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization and Social Engagement. - Hyun-Woo Lee 010; Kun Chang; Jun-Phil Uhm; Emmaculate Owiro (Cyberpsychology Behav. Soc. Netw., 2023)

Stimulating Suspense in Gamified Virtual Reality Sports: Effect on Flow, Fun, and Behavioral Intention. - Jun-Phil Uhm; Sanghoon Kim; Hyun-Woo Lee 010 (Int. J. Hum. Comput. Interact., 2023)

First-Person Experience in Virtual Reality Sport Advertisements: Transportation of Embodied Empathy. - Jun-Phil Uhm; Hyun-Woo Lee 010; Sanghoon Kim; Jin-Wook Han (Presence Teleoperators Virtual Environ., 2024)