Toward a New Framework for Interorganizational Systems: A Network Configuration Perspective. - Ilyoo B. Hong; Changsu Kim 002 (HICSS (4), 1998)

A new framework for interorganizational systems based on the linkage of participants' roles. - Ilyoo B. Hong (Inf. Manag., 2002)

A survey of web site success metrics used by Internet-dependent organizations in Korea. - Ilyoo B. Hong (Internet Res., 2007)

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. - Ilyoo B. Hong; Hwihyung Cho (Int. J. Inf. Manag., 2011)

The mediating role of consumer trust in an online merchant in predicting purchase intention. - Ilyoo B. Hong; Hoon S. Cha (Int. J. Inf. Manag., 2013)

Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. - Ilyoo B. Hong (Int. J. Inf. Manag., 2015)

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. - Jieun Lee; Ilyoo B. Hong (Int. J. Inf. Manag., 2016)

Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com. - Ilyoo B. Hong (J. Glob. Inf. Manag., 2018)

Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective. - Jieun Lee; Ilyoo B. Hong (Int. J. Electron. Commer., 2019)

Understanding and Predicting Behavioral Intention to Adopt Mobile Banking: The Korean Experience. - Ilyoo Barry Hong (J. Glob. Inf. Manag., 2019)

Predicting user-level marketing performance of location-based social networking sites. - Ilyoo Barry Hong (J. Comput. Inf. Syst., 2020)

The Influence of Situational Constraints on Consumers' Evaluation and Use of Online Reviews: A Heuristic-Systematic Model Perspective. - Jieun Lee; Ilyoo Barry Hong (J. Theor. Appl. Electron. Commer. Res., 2021)

Understanding the influence of a host's guest perceptions on sharing intention on the airbnb platform: A signaling theory perspective. - Ilyoo Barry Hong; Minjae Kim (Telematics Informatics, 2024)