Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer's goals on product attitude. - Inés López-López; José Francisco Parra (Internet Res., 2016)

Sharing co-creation experiences contributes to consumer satisfaction. - Rocío Alarcón López; Salvador Ruiz de Maya; Inés López-López (Online Inf. Rev., 2017)

Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike. - Elena Delgado-Ballester; Inés López-López; Alicia Bernal-Palazón (Int. J. Electron. Commer., 2021)