Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Jordi Vilaseca-Requena (J. Theor. Appl. Electron. Commer. Res., 2008)

Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments. - Thanasis Daradoumis; Inma Rodríguez-Ardura; Javier Faulin; Angel A. Juan; Fatos Xhafa; Francisco José Martínez-López (Int. J. Serv. Technol. Manag., 2010)

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal. - Francisco José Martínez-López; Inma Rodríguez-Ardura; Juan Carlos Gázquez-Abad; Manuel J. Sánchez-Franco; Claudia C. Cabal (Internet Res., 2010)

Toward a Longitudinal Model of e-Commerce: Environmental, Technological, and Organizational Drivers of B2C Adoption. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Inf. Soc., 2010)

Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors' Introduction. - Inma Rodríguez-Ardura; Gerard Ryan; Ulrike Gretzel (J. Theor. Appl. Electron. Commer. Res., 2012)

Modelling students' flow experiences in an online learning environment. - Irene Esteban-Millat; Francisco José Martínez-López; Ruben Huertas-Garcia; Antoni Meseguer-Artola; Inma Rodríguez-Ardura (Comput. Educ., 2014)

Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery. - Inma Rodríguez-Ardura; Francisco José Martínez-López (Comput. Hum. Behav., 2014)

Utilitarian motivations in online consumption: Dimensional structure and scales. - Francisco José Martínez-López; Cintia Pla-García; Juan Carlos Gázquez-Abad; Inma Rodríguez-Ardura (Electron. Commer. Res. Appl., 2014)

Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments. - Antoni Meseguer-Artola; Inma Rodríguez-Ardura (Comput. Hum. Behav., 2015)

Presence in personalised e-learning - the impact of cognitive and emotional factors and the moderating role of gender. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Behav. Inf. Technol., 2016)

E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Inf. Manag., 2016)

What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Interact. Learn. Environ., 2016)

A Narrative Perspective on International Entrepreneurship: Comparing Stories From the United States, Spain, and China. - Sean D. Williams; Gisela Ammetller; Inma Rodríguez-Ardura; Xiaoli Li (IEEE Trans. Prof. Commun., 2016)

Flow in e-learning: What drives it and why it matters. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Br. J. Educ. Technol., 2017)

The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Telematics Informatics, 2018)

Learning with Wikipedia in Higher Education: Academic Performance and Students' Quality Perception. - Antoni Meseguer-Artola; Inma Rodríguez-Ardura; Gisela Ammetller; Eva Rimbau-Gilabert (RIIFORUM, 2019)

Facebook Engagement - Motivational Drivers and the Moderating Effect of Flow Episodes and Age Differences. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (RIIFORUM, 2019)

Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Inf. Technol. People, 2019)

Editorial: How to Prevent, Detect and Control Common Method Variance in Electronic Commerce Research. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (J. Theor. Appl. Electron. Commer. Res., 2020)

Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups. - Sean D. Williams; Gisela Ammetller; Inma Rodríguez-Ardura; Xiaoli Li (IEEE Trans. Prof. Commun., 2020)

Flow experiences in personalised e-learning environments and the role of gender and academic performance. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola (Interact. Learn. Environ., 2021)

Self-disclosure during the COVID-19 emergency: Effects of narcissism traits, time perspective, virtual presence, and hedonic gratification. - Qian Fu; Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Peng Wu 032 (Comput. Hum. Behav., 2022)

The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms. - Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Qian Fu (Online Inf. Rev., 2024)