Extracting a Sequence of Cause-Effect Concept Pairs from Texts. - Chaveevan Pechsiri; Renu Sukharomana; Intaka Piriyakul (ES, 2018)

Facial Skincare Journey: Consumer Needs Identification to Enhance Online Marketing. - Intaka Piriyakul; Shawanluck Kunathikornkit; Montree Piriyakul; Rapepun Piriyakul (Int. J. Bus. Intell. Res., 2022)

The Evidence of a Thai Restaurant's Mass Customization Implementation for Firm Survival During the Pandemic Crisis. - Intaka Piriyakul; Nart-Anong Nambuddee; Rapepun Piriyakul; Montree Piriyakul (Int. J. Asian Bus. Inf. Manag., 2023)

One-to-one marketing management via customer complaint. - Shawanluck Kunathikornkit; Intaka Piriyakul; Rapepun Piriyakul (Soc. Netw. Anal. Min., 2023)

Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining. - Intaka Piriyakul; Shawanluck Kunathikornkit; Rapepun Piriyakul (Int. J. Inf. Manag. Data Insights, 2024)