Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. - Inyoung Chae; Andrew T. Stephen; Yakov Bart; Dai Yao (Mark. Sci., 2017)

Paywall Suspensions and Digital News Subscriptions. - Inyoung Chae; Jihyeon Ha; David A. Schweidel (Mark. Sci., 2023)