Consumer Response to Different Discount Sales Promotional Messages. An Eye Tracking and EEG Experiment. - Ioanna Yfantidou; Georgios Tsourvakas; Vangelis P. Oikonomou; Ioannis Kompatsiaris (EUSIPCO, 2024)

Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising. - Dimitra Skandali; Ioanna Yfantidou; Georgios Tsourvakas (Inf., 2025)

Mapping the Gaze: Comparing the Effectiveness of Bowel-Cancer Screening Advertisements. - Ioanna Yfantidou; Marek Palace; Stefanos Balaskas; Christian Von Wagner; Lee Smith; Brandon May; Jazzine Samuel; Meghna Srivastava; Carlos Santos Barea; Sandro Stoffel (Inf., 2025)

When Interfaces "Act for You": An Eye-Tracking Experiment on Delegation, Transparency Cues, and Trust in Agentic Shopping Assistants. - Stefanos Balaskas; Kyriakos Komis; Ioanna Yfantidou; Dimitra Skandali (Multimodal Technol. Interact., 2026)