The Importance of Social Media for Commerce. A Case Study in Madeira (Portugal). - Irene Garcia Medina; Pedro Alvaro Pereira Correia (Int. J. Interact. Mob. Technol., 2012)

Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business. - Pedro Alvaro Pereira Correia; Irene Garcia Medina (Int. J. Interact. Mob. Technol., 2014)

Branded Apps in Spain as a Means of Communicating Trends in Fashion. - Zahaira Fabiola González Romo; Ruth S. Contreras Espinosa; Irene Garcia Medina (Int. J. Interact. Mob. Technol., 2016)

Social Media: A New Way of Public and Political Communication in Digital Media. - Patricia Margarida Farias Coelho; Pedro Alvaro Pereira Correia; Irene Garcia Medina (Int. J. Interact. Mob. Technol., 2017)

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands. - Zahaira Fabiola González Romo; Irene Garcia Medina; Noemí Plaza Romero (Int. J. Interact. Mob. Technol., 2017)

The Dialogical Potential of Facebook: The Case of Fashion Brands. - Marián Navarro Beltrá; Irene Garcia Medina; Pedro Alvaro Pereira Correia (Int. J. Interact. Mob. Technol., 2020)

How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting. - Gloria Jiménez Marín; Paloma Sanz Marcos; Irene Garcia Medina; Patricia Margarida Farias Coelho (Int. J. Interact. Mob. Technol., 2020)