The Neuromarketing ICT Technique for Assessing Buyer Emotional Fatigue. - Andrii Galkin; Oleksij Prasolenko; Kateryna Chebanyuk; Iryna Balandina; Armen Atynian; Larysa Obolentseva (ICTERI, 2018)

Assessing Buyer's Energy Consumed in the Purchase Process. - Andrii Galkin; Paula Bajdor; Dmytro Prunenko; Iryna Balandina; Iryna Polchaninova; Mykola Pysarevskyi; Iryna Pysareva; Olha Radionova (ARTIIS, 2021)