A global customer experience management architecture. - Antonio Cuadra Sánchez; Maria del Mar Cutanda-Rodríguez; Ismael Perez-Mateos; Andreas Aurelius; Kjell Brunnström; Jukka-Pekka Laulajainen; Martín Varela 001; Jorge E. López de Vergara (Future Network & Mobile Summit, 2012)