Bertrand Supertraps. - Luís M. B. Cabral; J. Miguel Villas-Boas (Manag. Sci., 2005)

Learning, Forgetting, and Sales. - Sofia Berto Villas-Boas; J. Miguel Villas-Boas (Manag. Sci., 2008)

Product Variety and Endogenous Pricing with Evaluation Costs. - J. Miguel Villas-Boas (Manag. Sci., 2009)

Strategic Entry Before Demand Takes Off. - Qiaowei Shen; J. Miguel Villas-Boas (Manag. Sci., 2010)

When More Alternatives Lead to Less Choice. - Dmitri Kuksov; J. Miguel Villas-Boas (Mark. Sci., 2010)

Optimal Search for Product Information. - Fernando Branco; Monic Sun; J. Miguel Villas-Boas (Manag. Sci., 2012)

Search for Information on Multiple Products. - T. Tony Ke; Zuo-Jun Max Shen; J. Miguel Villas-Boas (Manag. Sci., 2016)

Too Much Information? Information Provision and Search Costs. - Fernando Branco; Monic Sun; J. Miguel Villas-Boas (Mark. Sci., 2016)

Behavior-Based Advertising. - Qiaowei Shen; J. Miguel Villas-Boas (Manag. Sci., 2018)

A Dynamic Model of Repositioning. - J. Miguel Villas-Boas (Mark. Sci., 2018)

Optimal learning before choice. - T. Tony Ke; J. Miguel Villas-Boas (J. Econ. Theory, 2019)

The Performance Measurement Trap. - Dmitri Kuksov; J. Miguel Villas-Boas (Mark. Sci., 2019)

Repeated Interaction in Teams: Tenure and Performance. - J. Miguel Villas-Boas (Manag. Sci., 2020)

A Dynamic Model of Optimal Retargeting. - J. Miguel Villas-Boas; Yunfei (Jesse) Yao (Mark. Sci., 2021)

Following the Customers: Dynamic Competitive Repositioning. - Z. Eddie Ning; J. Miguel Villas-Boas (Manag. Sci., 2022)

Browse or Experience. - Z. Eddie Ning; J. Miguel Villas-Boas (Mark. Sci., 2023)

Toward an Information-Processing Theory of Loss Aversion. - J. Miguel Villas-Boas (Mark. Sci., 2024)

Influencer Authenticity: To Grow or to Monetize. - Cristina Nistor; Matthew Selove; J. Miguel Villas-Boas (Manag. Sci., 2025)