Coors Brewing Company Point of Sale Application Suite: Winning Mindshare with Customers, Retailers, and Distributors. - Jack Buffington; Donald J. McCubbrey (Commun. Assoc. Inf. Syst., 2004)

Comparison of Mass Customization and Generative Customization in Mass Markets. - Jack Buffington (Ind. Manag. Data Syst., 2010)

The Adoption of Generative Customization as an Innovation Strategy in the U.S. Smartphone Market: A Case Study. - Jack Buffington; Donald J. McCubbrey (Commun. Assoc. Inf. Syst., 2012)