Smartphone App Categorization for Interest Targeting in Advertising Marketplace. - Vladan Radosavljevic; Mihajlo Grbovic; Nemanja Djuric; Narayan Bhamidipati; Daneo Zhang; Jack Wang 002; Jiankai Dang; Haiying Huang; Ananth Nagarajan; Peiji Chen (WWW (Companion Volume), 2016)