Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. - Shyam Gopinath; Jacquelyn S. Thomas; Lakshman Krishnamurthi (Mark. Sci., 2014)

Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". - Jacquelyn S. Thomas; Pradeep K. Chintagunta (Mark. Sci., 2022)