The Operational Performance of Virtual Communities - Towards a Successful Business Model? - Jacques Bughin; John Hagel (Electron. Mark., 2000)

The Marketing Scale Effectiveness of Virtual Communities. - Jacques Bughin; Michael Zeisser (Electron. Mark., 2001)

"E-Push or e-Pull? Laggards and First-Movers in European On-Line Banking. - Jacques Bughin (J. Comput. Mediat. Commun., 2001)

The Diffusion of Internet Banking in Western Europe. - Jacques Bughin (Electron. Mark., 2003)

Big data, Big bang? - Jacques Bughin (J. Big Data, 2016)

Reaping the benefits of big data in telecom. - Jacques Bughin (J. Big Data, 2016)

Digital "is" Strategy: The Role of Digital Technology Adoption in Strategy Renewal. - Nicolas van Zeebroeck; Tobias Kretschmer; Jacques Bughin (IEEE Trans. Engineering Management, 2023)

Does artificial intelligence kill employment growth: the missing link of corporate AI posture. - Jacques Bughin (Frontiers Artif. Intell., 2023)

Doing versus saying: responsible AI among large firms. - Jacques Bughin (AI Soc., 2025)