Measuring the effectiveness of display advertising: a time series approach. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Brad Null (WWW (Companion Volume), 2011)

Marketing campaign evaluation in targeted display advertising. - Joel Barajas; Jaimie Kwon; Ram Akella; Aaron Flores 001; Marius Holtan; Victor Andrei (AdKDD@KDD, 2012)

Measuring dynamic effects of display advertising in the absence of user tracking information. - Joel Barajas; Jaimie Kwon; Ram Akella; Aaron Flores 001; Marius Holtan; Victor Andrei (AdKDD@KDD, 2012)

Dynamic effects of ad impressions on commercial actions in display advertising. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (CIKM, 2012)

Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (WWW (Companion Volume), 2012)

Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (WWW (Companion Volume), 2013)