Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. - Brett R. Gordon; Mitchell J. Lovett; Bowen Luo; James C. Reeder (Manag. Sci., 2023)

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. - Paul B. Ellickson; Wreetabrata Kar; James C. Reeder (Mark. Sci., 2023)