Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design. - Wei-yu Kevin Chiang; Dilip Chhajed; James D. Hess (Manag. Sci., 2003)

Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing. - James D. Hess; Marilyn T. Lucas (Manag. Sci., 2004)

That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World. - Niladri Syam; Partha Krishnamurthy; James D. Hess (Mark. Sci., 2008)