Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms. - Marc Gruber; Ian C. MacMillan; James D. Thompson (Manag. Sci., 2008)

Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups? - Marc Gruber; Ian C. MacMillan; James D. Thompson (Organ. Sci., 2013)