A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution. - Jun Tao; Qian Chen; James W. Snyder Jr.; Arava Sai Kumar; Amirhossein Meisami; Lingzhou Xue (CoRR, 2023)

Improving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning. - Yilin Gao; Arava Sai Kumar; Yancheng Li; James W. Snyder Jr. (CoRR, 2024)