A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. - Martijn G. de Jong; Jan-Benedict E. M. Steenkamp; Bernard P. Veldkamp (Mark. Sci., 2009)

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. - Kartik Kalaignanam; Tarun Kushwaha; Jan-Benedict E. M. Steenkamp; Kapil R. Tuli (Manag. Sci., 2013)

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. - Jan-Benedict E. M. Steenkamp; Inge Geyskens (Mark. Sci., 2014)