User-generated marketing - legal implications when word-of-mouth goes viral. - Jan Trzaskowski (Int. J. Law Inf. Technol., 2011)

Data-driven value extraction and human well-being under EU law. - Jan Trzaskowski (Electron. Mark., 2022)

A face of one's own: The role of an online personae in a digital age and the right to control one's own online personae in the presence of digital hacking. - Eric K. Clemons; Andrej Savin; Maximilian Schreieck; Stina Teilmann-Lock; Jan Trzaskowski; Ravi V. Waran (Electron. Mark., 2024)

Manipulation by design. - Jan Trzaskowski (Electron. Mark., 2024)