The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Online Mark., 2013)

Examining beliefs, values and attitudes towards social media advertisements: results from India. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Bus. Inf. Syst., 2015)

User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach. - Janarthanan Balakrishnan; Jeevananthan Manickavasagam (J. Electron. Commer. Organ., 2016)

Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features. - Janarthanan Balakrishnan; Mark D. Griffiths 001 (Comput. Hum. Behav., 2018)

Consumers response towards mobile commerce applications: S-O-R approach. - Prasanta Kr. Chopdar; Janarthanan Balakrishnan (Int. J. Inf. Manag., 2020)

Emerging-market consumers' interactions with banking chatbots. - Emmanuel Mogaji; Janarthanan Balakrishnan; Arinze Christian Nwoba; Nguyen Phong Nguyen (Telematics Informatics, 2021)

Opinion Paper: "So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. - Yogesh K. Dwivedi; Nir Kshetri; Laurie Hughes; Emma L. Slade; Anand Jeyaraj; Arpan Kumar Kar; Abdullah M. Baabdullah; Alex Koohang; Vishnupriya Raghavan; Manju Ahuja; Hanaa Albanna; Mousa Ahmad Albashrawi; et al. (Int. J. Inf. Manag., 2023)

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. - Yogesh K. Dwivedi; Nir Kshetri; Laurie Hughes; Nripendra P. Rana; Abdullah M. Baabdullah; Arpan Kumar Kar; Alex Koohang; Samuel Ribeiro-Navarrete; Nina Belei; Janarthanan Balakrishnan; Sriparna Basu; Abhishek Behl; et al. (Inf. Syst. Frontiers, 2023)

Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept. - Janarthanan Balakrishnan; Ronnie Das; Ali Abdallah Alalwan; Ramakrishnan Raman 001; Yogesh K. Dwivedi (Comput. Hum. Behav., 2024)

Cutting the clutter: how minimalism drives customer citizenship behaviour within the sharing economy-based services. - A. K. Fazeen Rasheed; Janarthanan Balakrishnan (Kybernetes, 2024)

Conversational commerce: entering the next stage of AI-powered digital assistants. - Janarthanan Balakrishnan; Yogesh K. Dwivedi (Ann. Oper. Res., 2024)

Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model. - Janarthanan Balakrishnan; Yogesh K. Dwivedi; Laurie Hughes; Frederic Boy (Inf. Syst. Frontiers, 2024)