Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model. - Francisco Muñoz-Leiva; Janet Hernández-Méndez; Juan Sánchez-Fernández (Online Inf. Rev., 2012)

What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists. - Janet Hernández-Méndez; Francisco Muñoz-Leiva (Comput. Hum. Behav., 2015)