Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. - Jason A. Duan; Leigh McAlister; Shameek Sinha (Mark. Sci., 2011)

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion. - Lizhen Xu; Jason A. Duan; Andrew B. Whinston (Manag. Sci., 2014)

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. - Dae-Yong Ahn; Jason A. Duan; Carl F. Mela (Mark. Sci., 2016)

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model. - Lizhen Xu; Jason A. Duan; Yu (Jeffrey) Hu; Yuan Cheng; Yan Zhu (Inf. Syst. Res., 2019)