An automatic classification system for consumer regulatory focus by analyzing web shopping logs. - Jongbum Baik; Yongbum Kim; Chungseok Han; Jayoung Choi; Eunyoung Jang; Soowon Lee (RACS, 2012)

Predicting personality traits related to consumer behavior using SNS analysis. - Jongbum Baik; Kangbok Lee; Soowon Lee; Yongbum Kim; Jayoung Choi (New Rev. Hypermedia Multim., 2016)