The brand personalities of brand communities: an analysis of online communication. - Jeannette Paschen; Leyland F. Pitt; Jan Kietzmann; Amir Dabirian; Mana Farshid (Online Inf. Rev., 2017)

Employer Branding: Understanding Employer Attractiveness of IT Companies. - Amir Dabirian; Jeannette Paschen; Jan Kietzmann (IT Prof., 2019)

Introduction to the Minitrack on 2020 Vision of Crowd Science. - Jan Kietzmann; Jeannette Paschen; Kerstin Heilgenberg (HICSS, 2020)

Creating market knowledge from big data: Artificial intelligence and human resources. - Jeannette Paschen (2020)