Determining the optimal direct mailing frequency. - Nanda Piersma; Jedid-Jah Jonker (Eur. J. Oper. Res., 2004)

Joint optimization of customer segmentation and marketing policy to maximize long-term profitability. - Jedid-Jah Jonker; Nanda Piersma; Dirk Van den Poel (Expert Syst. Appl., 2004)

A decision support system for direct mailing decisions. - Jedid-Jah Jonker; Nanda Piersma; Rob Potharst (Decis. Support Syst., 2006)