The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Online Mark., 2013)

Examining beliefs, values and attitudes towards social media advertisements: results from India. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Bus. Inf. Syst., 2015)

User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach. - Janarthanan Balakrishnan; Jeevananthan Manickavasagam (J. Electron. Commer. Organ., 2016)