Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis. - Timothy J. Gilbride; Peter J. Lenk; Jeff D. Brazell (Mark. Sci., 2008)

Bayesian Analysis of Hierarchical Effects. - Sandeep R. Chandukala; Jeffrey P. Dotson; Jeff D. Brazell; Greg M. Allenby (Mark. Sci., 2011)