A genre analysis of high-tech marketing white papers: A report of research-in-progress. - Jefrey S. Naidoo; Kim Sydow Campbell (IPCC, 2014)

Extended abstract: Best practices for data visualization. - Jefrey S. Naidoo; Kim Sydow Campbell (IPCC, 2016)

Extended abstract: Hard- and soft-sell marketing in white papers. - Kim Sydow Campbell; Jefrey S. Naidoo; Sean M. Campbell (ProComm, 2017)

Plain-Style Preferences of US Professionals. - Kim Sydow Campbell; Nicole Amare; Erin Kane; Alan Manning; Jefrey S. Naidoo (IEEE Trans. Prof. Commun., 2017)

Hard or Soft Sell? Understanding White Papers as Content Marketing. - Kim Sydow Campbell; Jefrey S. Naidoo; Sean M. Campbell (IEEE Trans. Prof. Commun., 2020)