Traditional and IS-Enabled Customer Acquisition on the Internet. - Jeonghye Choi; David R. Bell; Leonard M. Lodish (Manag. Sci., 2012)

Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. - Wooyong Jo; Sarang Sunder; Jeonghye Choi; Minakshi Trivedi (Mark. Sci., 2020)