Integrating a Tourism Service Quality Evaluation Linguistic Multi-criteria Decision Making Model into a Relational Database Management System. - Ramón Alberto Carrasco; María Francisca Blasco; Jesús García-Madariaga; Enrique Herrera-Viedma (EUSFLAT/IWIFSGN (1), 2017)

A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. - Rocío González Martínez; Ramón Alberto Carrasco; Jesús García-Madariaga; Carlos Porcel Gallego; Enrique Herrera-Viedma (ITQM, 2019)

A Fuzzy Linguistic RFM Model Applied to Campaign Management. - Ramón Alberto Carrasco; María Francisca Blasco; Jesús García-Madariaga; Enrique Herrera-Viedma (Int. J. Interact. Multim. Artif. Intell., 2019)

Gamification and online consumer decisions: Is the game over? - Sandra Tobon; José L. Ruiz-Alba; Jesús García-Madariaga (Decis. Support Syst., 2020)

The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence. - Sandra Tobon; Jesús García-Madariaga (J. Theor. Appl. Electron. Commer. Res., 2021)