A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. - Jia Liu 013; Olivier Toubia (Mark. Sci., 2018)

Content-Based Model of Web Search Behavior: An Application to TV Show Search. - Jia Liu 013; Olivier Toubia; Shawndra Hill (Manag. Sci., 2021)

Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness. - Jia Liu 013; Shawndra Hill (Mark. Sci., 2021)