Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions. - Ying-Feng Kuo 001; Jian-Ren Hou (MoMM, 2014)

Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects? - Jian-Ren Hou; Jie Zhang; Kunpeng Zhang (HICSS, 2019)

The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market. - Ying-Feng Kuo 001; Cheng-Han Lin; Jian-Ren Hou (Internet Res., 2021)

The advertising communication effectiveness of using netizen language code-switching in Facebook ads. - Ying-Feng Kuo 001; Jian-Ren Hou; Yun-Hsi Hsieh (Internet Res., 2021)

More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. - Jian-Ren Hou; Sarawut Kankham (Internet Res., 2022)

Exploring Crowdfunding Campaign Success - A Signaling Theory Perspective. - Vladimir Nurbaev; Cheuk Hang Au; Jian-Ren Hou (PACIS, 2024)

Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media. - Jian-Ren Hou; Sarawut Kankham (Inf. Technol. People, 2024)

The service attributes of robo-advisors: a choice-based conjoint analysis. - Jian-Ren Hou; Yen-Hsi Li; Sarawut Kankham (Inf. Technol. People, 2025)

Community Notes vs. Related Articles: Assessing Real-World Integrated Counter-Rumor Features in Response to Different Rumor Types on Social Media. - Sarawut Kankham; Jian-Ren Hou (Int. J. Hum. Comput. Interact., 2025)