Pricing guaranteed contracts in online display advertising. - Vijay Bharadwaj; Wenjing Ma; Michael Schwarz 002; Jayavel Shanmugasundaram; Erik Vee; Jack Xie; Jian Yang 002 (CIKM, 2010)

Inventory Allocation for Online Graphical Display Advertising - Jian Yang 002; Erik Vee; Sergei Vassilvitskii; John A. Tomlin; Jayavel Shanmugasundaram; Tasos Anastasakos; Oliver Kennedy (CoRR, 2010)

Inventory Allocation for Online Graphical Display Advertising using Multi-objective Optimization. - Jian Yang 002; Erik Vee; Sergei Vassilvitskii; John A. Tomlin; Jayavel Shanmugasundaram; Tasos Anastasakos; Oliver Kennedy (ICORES, 2012)

SHALE: an efficient algorithm for allocation of guaranteed display advertising. - Vijay Bharadwaj; Peiji Chen; Wenjing Ma; Chandrashekhar Nagarajan; John A. Tomlin; Sergei Vassilvitskii; Erik Vee; Jian Yang 002 (KDD, 2012)

Delivering Guaranteed Display Ads under Reach and Frequency Requirements. - S. Ali Hojjat 002; John G. Turner; Suleyman Cetintas; Jian Yang 002 (AAAI, 2014)

An efficient framework for online advertising effectiveness measurement and comparison. - Pengyuan Wang 001; Yechao Liu; Marsha Meytlis; Han-Yun Tsao; Jian Yang 002; Pei Huang 008 (WSDM, 2014)

Causal Inference via Sparse Additive Models with Application to Online Advertising. - Wei Sun 027; Pengyuan Wang 001; Dawei Yin; Jian Yang 002; Yi Chang 001 (AAAI, 2015)

Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis. - Pengyuan Wang 001; Wei Sun 027; Dawei Yin; Jian Yang 002; Yi Chang 001 (WSDM, 2015)

Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference. - Pengyuan Wang 001; Dawei Yin; Jian Yang 002; Yi Chang 001; Marsha Meytlis (WWW (Companion Volume), 2015)

Distributed Flexible Nonlinear Tensor Factorization. - Shandian Zhe; Pengyuan Wang 001; Kuang-chih Lee; Zenglin Xu; Jian Yang 002; Youngja Park; Yuan Qi 001 (CoRR, 2016)

A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements. - S. Ali Hojjat 002; John G. Turner; Suleyman Cetintas; Jian Yang 002 (Oper. Res., 2017)

Attention Convolutional Neural Network for Advertiser-level Click-through Rate Forecasting. - Hongchang Gao; Deguang Kong; Miao Lu; Xiao Bai 002; Jian Yang 002 (WWW, 2018)

A Combinational Optimization Approach for Advertising Budget Allocation. - Deguang Kong; Xiannian Fan; Konstantin Shmakov; Jian Yang 002 (WWW (Companion Volume), 2018)

Demystifying Advertising Campaign for CPA Goal Optimization. - Deguang Kong; Konstantin Shmakov; Jian Yang 002 (WWW (Companion Volume), 2018)

An Inflection Point Approach for Advertising Bid Optimization. - Deguang Kong; Konstantin Shmakov; Jian Yang 002 (WWW (Companion Volume), 2018)

Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. - Pengyuan Wang 001; Guiyang Xiong; Jian Yang 002 (Mark. Sci., 2019)

Learning from Cross-Modal Behavior Dynamics with Graph-Regularized Neural Contextual Bandit. - Xian Wu 003; Suleyman Cetintas; Deguang Kong; Miao Lu; Jian Yang 002; Nitesh V. Chawla (WWW, 2020)

Provable Convex Co-clustering of Tensors. - Eric C. Chi; Brian J. Gaines; Will Wei Sun; Hua Zhou 001; Jian Yang 002 (J. Mach. Learn. Res., 2020)

Tensor Graphical Model: Non-Convex Optimization and Statistical Inference. - Xiang Lyu; Will Wei Sun; Zhaoran Wang 001; Han Liu 001; Jian Yang 002; Guang Cheng 003 (IEEE Trans. Pattern Anal. Mach. Intell., 2020)

Sparse Tensor Additive Regression. - Botao Hao; Boxiang Wang; Pengyuan Wang 001; Jingfei Zhang; Jian Yang 002; Will Wei Sun (J. Mach. Learn. Res., 2021)

Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization. - Deguang Kong; Konstantin Shmakov; Jian Yang 002 (CoRR, 2022)

Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes. - Deguang Kong; Konstantin Shmakov; Jian Yang 002 (CoRR, 2022)

Robust Consensus Clustering and its Applications for Advertising Forecasting. - Deguang Kong; Miao Lu; Konstantin Shmakov; Jian Yang 002 (CoRR, 2023)

Multi-View Multi-Task Campaign Embedding for Cold-Start Conversion Rate Forecasting. - Zijun Yao 001; Deguang Kong; Miao Lu; Xiao Bai 002; Jian Yang 002; Hui Xiong 001 (IEEE Trans. Big Data, 2023)

Evaluating multimedia advertising campaign effectiveness. - Pengyuan Wang 001; Guiyang Xiong; Will Wei Sun; Jian Yang 002 (Decis. Support Syst., 2024)