A name alone is not enough: A reexamination of web-based personalization effect. - Cong Li; Jiangmeng Liu (Comput. Hum. Behav., 2017)

Effects of using social networking sites in different languages: Does Spanish or English make a difference? - Cong Li; Jiangmeng Liu (Comput. Hum. Behav., 2017)

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth. - Jiangmeng Liu; Cong Li; Yi Grace Ji; Michael North; Fan Yang (Comput. Hum. Behav., 2017)

Relationship building through reputation and tribalism on companies' Facebook pages: A uses and gratifications approach. - Jiangmeng Liu; Michael North; Cong Li (Internet Res., 2017)

Need for control may motivate consumers to approach digital products: a social media advertising study. - Linwan Wu; Jiangmeng Liu (Electron. Commer. Res., 2021)