The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases. - Jiao Ge; Jinyu Guo (HCI (36), 2022)

Effect of AI Generated Content Advertising on Consumer Engagement. - Duo Du; Yanling Zhang; Jiao Ge (HCI (29), 2023)

Analyzing Customer Experience and Willingness to Use Towards Virtual Human Products: Real Person Generated vs. Computer Program Generated. - Mingling Wu; Michael Xu; Jiao Ge (HCI (28), 2023)

When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? - Yanling Zhang; Duo Du; Jiao Ge (HCI (28), 2023)