Viral marketing strategies with dual incentives. - Jie-Hao Shao; Ranzhe Jing (Electron. Commer. Res. Appl., 2022)

Efficient combinations of dual incentives on social networks to achieve viral spread. - Jie-Hao Shao; E. Zhang; Yi Xiang; Ranzhe Jing (Electron. Commer. Res., 2024)