Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Comput. Hum. Behav., 2017)

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Telematics Informatics, 2017)

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. - Joe Phua; Jihoon (Jay) Kim (Telematics Informatics, 2018)

Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. - Joe Phua; Seunga Venus Jin; Jihoon (Jay) Kim (Online Inf. Rev., 2020)

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. - Jihoon (Jay) Kim; Taeyeon Kim; Bartosz W. Wojdynski; Hyoyeun Jun (Telematics Informatics, 2022)