Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. - Yanwen Wang 006; Michael Lewis 004; Cynthia Cryder; Jim Sprigg (Mark. Sci., 2016)

The Design and Targeting of Compliance Promotions. - Øystein Daljord; Carl F. Mela; Jason M. T. Roos; Jim Sprigg; Song Yao (Mark. Sci., 2023)