An Initial and Repeat Purchase Logit Model for Multi-Generation Technological Product Markets. - Namwoon Kim; Jin K. Han; Rajendra K. Srivastava (HICSS, 1999)

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. - Namwoon Kim; Jin K. Han; Rajendra K. Srivastava (Manag. Sci., 2002)

Biases in Valuation vs. Usage of Innovative Product Features. - Robert J. Meyer; Shenghui Zhao; Jin K. Han (Mark. Sci., 2008)