Is a Positive Review Always Effective? Advertising Appeal Effect in the Persuasion of Online Customer Reviews. - Jing Li 096; E. W. T. Ngai; Xin Xu 002 (PACIS, 2015)

An Examination of the Joint Impacts of Review Content and Reviewer Characteristics on Review Usefulness - the Case of Yelp.com. - Jing Li 096; Xin Xu 002; E. W. T. Ngai (AMCIS, 2016)

An Investigation of the Presentational Impacts of User-Generated Picture and Text on Consumer Information Processing and Attitude Outcomes in the e-WOM Context. - Jing Li 096; Xin Xu 002; Eric W. T. Ngai (AMCIS, 2017)

How Prior Users' Helpfulness Votes on a Review Influence Subsequent Users' Trust of the Review and Corresponding Product Evaluations in E-commerce Context. - Jing Li 096; Xin Xu 002; Eric Ngai (AMCIS, 2018)

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization. - Xueming Luo; Xianghua Lu; Jing Li 096 (Inf. Syst. Res., 2019)

Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness. - Jing Li 096; Xin Xu 002; Eric W. T. Ngai (Inf. Manag., 2021)

Predicting crowdfunding project success based on backers' language preferences. - Qianzhou Du; Jing Li 096; Yanqing Du; G. Alan Wang; Weiguo Fan (J. Assoc. Inf. Sci. Technol., 2021)

Presentational effects of photos and text in electronic word-of-mouth on consumer decisions. - Jing Li 096; Xin Xu 002; Eric W. T. Ngai (Internet Res., 2023)

How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude. - Jing Li 096; Xin Xu 002; Eric W. T. Ngai (Internet Res., 2024)